Virgin Money Australia
Agency Work: Digital Experience Director and National Head of SEO at Resolution Sydney
Led full-funnel digital strategy including SEO, CRO, and content to drive customer acquisition for one of Australia's leading digital banks
My Experience
Managed comprehensive financial services SEO and content strategies for Virgin Money Australia, focusing on personal banking, home loans, and financial products. Coordinated cross-channel marketing activities, aligning SEO and paid media strategies to optimize budget utilization and minimize cannibalization. Built custom forecasting solutions and analytics tools to predict traffic impact and customer acquisition potential. Worked closely with Virgin Money's brand, marketing, and technical teams, with direct access to tech resources for implementing tags and technical fixes.
Key Achievements
- Managed comprehensive financial services SEO and content strategies achieving consistent 25%+ year-on-year growth for key product pages
- Coordinated paid media activities to minimize brand asset cannibalization while acquiring new users from underperforming generic terms
- Built smart forecasting solutions to predict SEO traffic impact on new customer acquisition from owned and earned channels
- Successfully implemented large-scale website optimizations and migrations with comprehensive SEO strategy
- Collaborated directly with Virgin Money brand, marketing, and technical teams for seamless strategy execution
- Established robust cross-channel attribution and reporting framework for ongoing optimization
Interested in working with me?
Let's discuss how I can help your brand achieve similar results with my expertise in digital marketing and technology.