Explore my thoughts on digital marketing, analytics, and technology to help you navigate the digital landscape.
How enterprise marketing teams can leverage reinforcement learning algorithms to dynamically optimize conversion funnels in real-time, creating self-improving systems that adapt to changing consumer behaviors faster than traditional testing methodologies.
Why most retail predictive analytics implementations fail to deliver ROI and how a new generation of hybrid models combining traditional statistics with deep learning is finally delivering on the promise of accurate demand forecasting.
Enterprise-scale personalization has promised big returns but delivered disappointment for many organizations. Discover how reinforcement learning models are breaking through technical barriers to deliver truly individualized experiences across mi...
How financial institutions are deploying sophisticated reinforcement learning models to create adaptive trading algorithms that evolve with market conditions, and what this means for market structure and liquidity in the coming decade.
Why traditional marketing attribution models continue to mislead enterprise marketers, and how new causal machine learning approaches are finally providing accurate insights into cross-channel effectiveness.